RESPONSIBILITIES

• Propose, plan, and budget marketing activities for the DIGIconnect program strategically and monthly in line with the Company’s overall marketing strategy and KPIs.
• Build brand recognition for the DIGIconnect program through 360 marketing activities nationwide.
• Propose plans & produce content with lead performance goals on digital channels. Art briefing for the design department. Coordinate with the in-house digital team to implement this plan.
• Propose appropriate value-added programs for students/parents to increase retention rate for the program. Work with the Event department to implement extracurricular activities for students.
• Seek opportunities to cooperate with partners, events to implement trade marketing programs to increase the number of source students and brand recognition.
• Manage and develop marketing materials for the program: saleskit, flyer, clips…
• Manage and build content for the program’s social network channels.
• Manage & build landing page or micro site content for DIGIconnect program on main website, build SEO plan for program website.
• Allocate KPI for channels, prepare reports and evaluate marketing activities performed for each channel.
• Survey the market and analyze work results by week/month/quarter to propose ways to improve work efficiency.
• Collaborate with Stem Operation team to build triggers to attract students.
• Perform other tasks as assigned by Marketing Director.

REQUIREMENTS

1. Skills:

• Creative, dynamic, ambitious, good at diplomacy
• Understanding of marketing 360 and marketing performance

2. Knowledge, Experience:

• Qualification: Bachelor’s degree – major in marketing, business administration, communications or related.
• Experience: Over 6 years of working and over 2 years of management. Experience in sales, direct marketing, appearance and understanding of the education market is an advantage. Priority is given to candidates with experience in commerce and close links with educational institutions.
• Attitude: eager to learn, energetic, enthusiastic, flexible, dynamic, open, teamwork, proactive in work.
• Foreign language: English communication.
• Computer: proficient in office software.
• Others: Willing to go on field trips and work overtime (holidays/weekends/evenings).