RESPONSIBILITIES

1. Market Analysis:

• Grasp information about the ice cream market, consumer trends and competitor activities.
• Evaluate and predict market developments to propose marketing strategies.

2. Developing The Point-of-Sales Marketing Strategy:

• Develop and implement marketing plans at point of sale, focusing on enhancing product display, creating highlights and attractive incentives for customers.
• Optimize product placement and display in stores.

3. Interaction with Distributors:

• Build and maintain relationships with distributors to ensure in-depth understanding of products and marketing strategies.
• Support distributors in implementing promotional programs and promoting products.

4. Coordinate with Sales Team:

• Work closely with the sales team to ensure information and marketing strategies are delivered effectively.
• Support negotiations and negotiations with business partners.

5. Marketing Budget Management:

• Monitor and manage marketing budgets, ensuring that every campaign is implemented effectively and with high performance.

6. Performance Measurement and Evaluation:

• Implement performance measurement methods to evaluate the results of marketing strategies and recommend necessary adjustments.

REQUIREMENTS

• Bachelor’s Graduated from College or higher, majoring in Economics, Business Administration, Marketing, etc. is preferred;
• At least 3 years of experience working in the FMCG industry, with priority given to the frozen ice cream, milk, and beverage industries.
• Analytical, planning, management, organizational, communication, negotiation and presentation skills, good teamwork ability;
• Have good relationships with advertising and media service partners, advertising material suppliers…
• Good communication in Chinese or English.
• Willing to travel frequently on business trips, able to withstand work pressure;
• Honest, highly responsible.

BENEFITS

• Fixed salary + monthly bonus.
• 13th month salary, attractive bonuses based on business performance;
• Annual leave, social insurance, health insurance,… according to regulations and other benefits according to company policy (birthdays, weddings, per diems,…)
• The working environment is friendly, professional, with many opportunities for advancement and personal development. Good employees will be considered for appointment to higher positions.