RESPONSIBILITIES

1. Research and develop products, services, and sales programs suitable to customers, goals, strategies, and risk appetite of the Bank:

• Analyze and identify potential markets and customers;
• Periodically review and direct appropriate customer grouping;
• Research target customer needs for products and services;
• Determine goals, develop main content of products and services;
• Analyze the ability to provide and potential financial benefits of expected products and services;
• Focal point to coordinate with relevant units to approve the development of products and services.

2. Business development work:

• Set goals, business plans, assign business targets in the financial planning segment to business units throughout the system;
• Directing the organization of sales programs;
• Coordinate relevant units in providing products and services;
• Timely direct necessary measures to support sales representatives to achieve sales goals;
• Directing the organization of evaluation after product launch and sales programs to develop appropriate adjustment and improvement solutions;

3. Monitor the process of implementing business targets of business units:

• Implement control mechanisms and urge business units to implement business targets as planned;
• Supervise the synthesis and analysis of information to provide timely support and handling measures to complete the approved plan.

4. Deploy communication and promote the Bank’s products and services for corporate customers:

• Develop short-term, medium-term and long-term marketing plans suitable for each product or product group;
• Develop and implement policies, marketing plans, promotional programs, advertising, event organization, and sponsorship of the Bank to enhance product promotion in accordance with the Bank’s business strategy.

5. Other tasks:

• Advise on the development of policies, regulations, procedures and operating mechanisms of the Corporate and Institutional Banking Division;
• Establish and organize the operation of operational processes of the Business Development Department;
• Other tasks as directed and assigned by competent authorities.

REQUIREMENTS

1. Education:

• Graduated from University or higher, majoring in Economics, Accounting, Finance, Banking, Marketing and related majors.

2. Work experience:

• Minimum 05 years of experience in the field of credit and product development at the Bank, including 02 years in a similar management position.
• Understand credit operations, products and services in the banking sector, and related legal regulations.

3. Other skills and requirements:

• Skills: Leadership, planning, direction; Bargaining and negotiation; Communicate, present, and handle situations; Financial analysis.
• English level C or equivalent or higher.
• Proficient in using information technology and application software.